Twenty-five-year old Vuyile Maliti is a City Campus Business Management student who founded his own clothing business in 2014, called "WISER WAN" (‘wiser one’). Vuyile, a sole proprietor purchases clothing in bulk: T-shirts, hoodies, track pants, vests and caps, and brands them with his logo (WISER WAN) and popular motivational quotes. His clothing items are marketed via direct sales at a student-run Zumba class at the City Campus, business collaboration with another College of Cape Town student that enables both to share in the profits.